Digital Signage ROI: How to Calculate
Learn to measure the return on investment of your digital signage with proven methods and real case studies across different sectors.
Investing in digital signage represents an important decision for any business. The question of return on investment (ROI) is central to justifying this investment.
Understanding ROI Components
Costs to Consider
Initial Investment:
- Screens and players
- Installation
- Software
Recurring Costs:
- Software subscription
- Electricity
- Maintenance
Gains to Measure
Direct Gains:
- Sales increase
- Successful upselling
- Printing cost reduction
Indirect Gains:
- Brand image
- Customer satisfaction
- Operational efficiency
Case Study: Restaurant
Investment: €570 (screen + annual subscription)
Gains: +€2.50 per cover × 60 covers × 300 days = €45,000
ROI: 7,900%
Case Study: Fashion Boutique
Investment: €1,240 (2 screens + subscription)
Results: +30% store entries, +12% average basket
ROI: 4,255%
Case Study: Medical Practice
Investment: €470
Results: +40% ancillary service requests
ROI: 921%
Keep exploring
Small budgets benefit most from a fast payback: see the concrete deployments in digital signage for small businesses. Compare your options in the best digital signage software guide and check plans and pricing to run your own numbers.
Conclusion
Digital signage generates exceptional ROI with payback periods often under 3 months.