Digital Advertising Totems: Buyer Guide
Everything you need to know about digital advertising totems: types, use cases, selection criteria, installation, and effective content strategies.
The digital advertising totem has become an essential tool in visual communication. This guide helps you choose and use these devices.
Types of Digital Totems
Indoor vs Outdoor
Indoor: Controlled environment, standard brightness
Outdoor: IP65 protection, high brightness, weather resistance
Single-sided vs Double-sided
Single-sided: One screen, against a wall
Double-sided: Two screens back to back, visible from both sides
Interactive vs Non-interactive
Non-interactive: Loop playback
Interactive: Touchscreen, navigation, data collection
Use Cases
Retail
- Store entrance
- Navigation and wayfinding
- Department promotions
Restaurant
- Menu display
- Promotions
- Wait times
Hospitality and Tourism
- Reception and check-in
- Tourist information
Healthcare
- Wayfinding
- Queue management
- Patient information
Selection Criteria
Screen Size
- 32": small spaces
- 43": standard size
- 55": significant impact
- 65"+: large areas
Brightness
- 300-500 cd/m²: standard indoor
- 700-1000 cd/m²: bright indoor
- 2000-3000 cd/m²: outdoor
Budget and ROI
Indoor totem 43": €800 - €3,000
Outdoor totem 55": €5,000 - €15,000
Software subscription: €10 - €50/month
Keep exploring
Totems and LED walls are often planned together: compare formats in our outdoor LED screens guide. In stores, totems work best alongside the strategies in our retail signage article and the retail industry page.
Conclusion
The digital totem is a strategic investment. ThePlayerAI is compatible with all types of totems.